Advertising101

The history of Philippine advertising is a rich tapestry interwoven with cultural influences and economic shifts. From its nascent stages in the early 19th century, advertising in the Philippines has mirrored the country's development. The Spanish era introduced print media, where advertisements predominantly featured local products and services. American colonization in the early 1900s spurred modern advertising methods, leveraging radio broadcasts and later television commercials to reach a wider audience. The martial law period under Ferdinand Marcos saw a shift in advertising, emphasizing government propaganda. Post-Marcos era heralded a resurgence of creativity and innovation in advertising, aligning with the nation's growing democracy. The digital age brought a paradigm shift, transitioning to online platforms, social media, and influencer marketing. Brands began to embrace storytelling, emphasizing cultural nuances to connect deeply with Filipino consumers. Through various political, social, and technological transformations, Philippine advertising evolved, adapting strategies to resonate with the diverse and dynamic Filipino market, marking a vibrant journey of communication and consumer engagement.